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Masih menurut Patrick, membangun tim digital marketing adalah salah satu elemen phygital untuk meningkatkan tujuan bisnis untuk terus berkembang ke depan.
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Menjawab persoalan tersebut, Patrick RImba mengambil langkah berani untuk terjun langsung mengedukasi ratusan UMKM mengenai metode Phygital untuk mempermudah pelaku bisnis mengintegrasikan true life marketing dan on-line system. Mengutip akun Instagram @patrickrimba11 ada 6 strategi Phygital yang bisa diikuti oleh para pelaku usaha, yaitu menggunakan QR Codes, Kiosks, Pop-up Shops, AR&VR technologies, social media marketing marketing campaign dan Live e-commerce. “Phygital punya kans besar dalam membentuk lini bisnis lebih unggul, dan konsumen cenderung memilih layanan yang memudahkan mereka dalam kehidupan sehari-hari,” terangnya. Masih dari penuturan Patrick, membangun tim digital marketing adalah salah elemen phygital untuk meningkatkan tujuan bisnis untuk terus berkembang ke depannya. Beberapa alasan kenapa pelaku bisnis perlu membangun tim digital marketing yang strong antara lain secara teknis, digital marketing dapat memberikan arah yang pasti untuk perusahaan. Namun, yang paling elementary dari tim digital marketing, yaitu mereka dapat menekan pengeluaran anggaran perusahaan. “Oleh karena itu, tim digital marketing juga mesti melek dengan phygital. Karena phygital merupakan konsep yang menggabungkan pengalaman digital dan fisik yang mampu meningkatkan pengalaman pelanggan,” tutup Patrick. (R-three)